Web 2.0 describes World Wide Web sites that use technology beyond the static pages of earlier Web sites. The term was coined in 1999 by Darcy DiNucci and was popularized by Tim O’Reilly at the O’Reilly Media Web 2.0 conference in late 2004.  Although Web 2.0 suggests a new version of the World Wide Web, it does not refer to an update to any technical specification, but rather to cumulative changes in the way Web pages are made and used (see this link). Web 2.0 is very supportive of today’s modern society era. The era in which many awakened new communities, such as a university alumni community, community of photography enthusiasts, fashion community, the student community, the community of a particular brand of car enthusiasts, Banyumasan culture communities, communities of Javanese culture, and so forth.

Web 2.0 is the social Web, has transformed and led to new business models. The transformation has happened so smoothly that we frequently don’t recognize many of the implications to businesses, agencies, and individuals. Internet interactivity allows for robust social connections between individuals, organizations, governments and other entities. Organizations had communicated with their audiences using a broadcast model—messages flowed from sender to receiver.  The newer model is the conversation model, where communication flows back and forth between sender and receiver. (Turban, 2013)