International Operations Management

IOM aLBERTO f dE tONIGlobal Operations addresses the supply of goods and services in an international /global economy. The fundamental focus is on understanding the best way to match supply and demand at any organization. We describe marketing as the management of demand and operations as the management of supply. Operations managers need to carefully manage and direct resources such as capital, labor, technology, and information. This is done in multinational environments with increasing pressure for ‘more, better, faster’. Customer service, quality, and use of appropriate technology are critical factors. Rapid and effective communications, including the Internet, produce more options and choices than ever for the consumer. The course will address the strategic issues and the analytic tools for decision- making. It will address practical, process-based approaches to solving operations problems.

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